Native HubSpot App · No code required

Your reps know
things your CRM doesn't.

Colmena captures field signals from every rep, every deal — and turns them into a shared brain that helps managers prioritize and reps close faster. All inside HubSpot.

See plans & get started →See who it's for ↓
20s
To log a signal
6
Signal types
48h
Alert window
100%
Native HubSpot
SCROLL

Your best data
never reaches your CRM.

Each rep is an expert in their own deals. But that knowledge stays siloed — in their head, in Slack, in WhatsApp. No tool aggregates it until Colmena.

😤

Signals get lost

A rep notices a competitor mention. Nobody else knows. That deal goes cold and nobody follows up. The insight dies with the conversation.

🎰

Routing is guesswork

New leads get assigned by territory or round-robin — not based on which rep has actually closed similar deals. Experience goes to waste.

📉

Managers are always late

You find out about deal risks in the weekly forecast call. Colmena alerts you in real time — when you can still do something about it.

One tool.
Two superpowers.

Colmena gives reps a voice inside the CRM — and gives managers the visibility they've always needed.

🐝 For Reps

Log what you see.
Let the hive do the rest.

You're on the front line. You hear things no CRM captures. Colmena gives you a way to log those signals in 20 seconds — right inside the HubSpot deal card.

  • 20-second signal loggingUrgency, competitor, budget, champion, objection, risk — 6 types, 1-5 intensity, optional note.
  • 🧠
    AI context hintsBefore you log, Colmena tells you if other reps have flagged this deal before — so you know when you're not alone.
  • 📊
    Your personal statsSee your signal history, deal coverage, and how active you've been — directly from the CRM card.
  • 🔔
    Collective patternsWhen 2+ reps flag the same deal in 48h, Colmena fires an alert. You're part of a smarter team.
⬡ For Managers

Stop guessing.
Start seeing.

You manage a team of experts — but you can't read their minds. Colmena aggregates everything your reps are seeing and surfaces it in a real-time dashboard.

  • 🗺️
    Hive View dashboardSegment heatmap by industry and deal stage. See where your pipeline is healthy — and where it's at risk.
  • 🚨
    Colmena alertsGet notified by email when 2+ reps flag the same deal with the same signal in 48 hours. Act before it's too late.
  • 🏆
    Rep leaderboardTrack who's contributing signals, which reps are most active, and who's gone quiet this week.
  • 🔢
    Hive Score per dealA proprietary AI score for every deal based on signal patterns. Know which deals deserve your attention right now.

Three modules.
One collective brain.

Most sales tools track what one rep does. Colmena aggregates what all reps are seeing — turning individual observations into collective intelligence.

MODULE 01
🎴

Signal Capture

A CRM card inside every Deal and Contact in HubSpot. Reps log a field signal in under 20 seconds — picking a type, intensity (1–5), and an optional note. No new tab, no new tool.

In-CRM · 20 seconds
MODULE 02
🧠

Colmena Brain

The AI aggregates signals across your team — by deal, by rep, by segment. It detects patterns, calculates a Hive Score per deal, and fires alerts when multiple reps converge on the same signal.

AI · Real-time · Auto-alerts
MODULE 03

Hive View Dashboard

Managers see the full picture: segment heatmap, signal feed, Hive Scores, rep leaderboard, and AI insights — all updated in real time. No more guessing which deals need attention.

Manager view · Live data

A score your gut
already knew.

Every deal in your pipeline has a Hive Score — a number that tells you how much collective intelligence your team has accumulated on it, and how much attention it needs.

78
Hive Score

Not a vanity metric.
A decision tool.

The Hive Score reflects the sum of what your reps are seeing — signal volume, signal types, rep convergence, and deal stage velocity. It compounds over time: the more signals your team logs, the more precise the score becomes. It updates in real time after every signal.

Signal volumeRep convergenceSignal intensityDeal stageHistorical patterns
🔒 Proprietary algorithm. We don't publish the exact formula — because knowing it would let you game it. What we can tell you: a high score means your team is paying attention to this deal, and the patterns they're seeing are significant.
0–100
Score range per deal. Updated in real time after every signal logged by any rep.
48h
Alert window. When 2+ reps flag the same signal type, the score spikes and the manager gets notified.
The more signals logged, the smarter the score gets. Intelligence compounds over time.

Not another
CRM add-on.

Colmena doesn't replace your CRM — it activates the intelligence already inside your team that your CRM was never designed to capture.

❌ Without Colmena
✅ With Colmena
💬 Signals live in WhatsApp and Slack, invisible to the team
🟡 Every signal logged in HubSpot in 20 seconds — searchable, aggregated, permanent
🎲 No visibility into which rep has experience in which segment or deal type
🟡 Signal history surfaces rep expertise by industry and deal type — so managers assign with data, not guesswork
📋 Managers learn about risks in weekly forecast calls — always too late
🟡 Colmena alerts you when 2+ reps converge on the same signal in 48h — act now
🤷 Pipeline health based on gut feel and stale CRM notes
🟡 Hive Score gives you a real-time, signal-backed view of every deal's true priority
🔧 New sales tools require weeks of training and workflow changes
🟡 Installs from HubSpot Marketplace in one click — reps see it right in their deal card

Common questions.

Does Colmena replace HubSpot?
No — Colmena lives inside HubSpot as a native CRM card. Your reps never leave HubSpot to log a signal. It extends what HubSpot does, it doesn't replace it.
How long does setup take?
Under 5 minutes. Install from HubSpot Marketplace, authorize with OAuth, and the CRM card appears on your Deal and Contact records immediately. No code, no custom fields, no configuration required.
Is each company's data isolated?
Yes. Every portal has its own data partition. Your signals, scores, and rep data are never shared with or visible to any other Colmena customer. Each company's Hive Score is built exclusively from their own team's signals.
What are the 6 signal types?
Urgency (tight deadline or pressure to close), Competitor (competitor mentioned or compared), Budget (budget confirmed, questioned, or blocked), Champion (internal advocate identified), Objection (a concern or blocker raised), and Risk (a factor that could jeopardize the deal). Each signal can be logged with intensity 1–5.
What if my HubSpot deals don't have industry data?
Colmena automatically pulls industry from the Company associated with each Deal in HubSpot — not from the deal itself. If you see "unknown", it means the Company record in HubSpot doesn't have the Industry field filled in. Adding it once fixes all future signals.
What happens to our data if we cancel?
Your data remains in your Colmena account for 30 days after cancellation so you can export it. After 30 days, it's permanently deleted. We don't hold your data hostage.

Simple, transparent
pricing.

All plans include HubSpot native integration, real-time signal feed, Hive Score AI, and manager dashboard. No setup fees, cancel anytime.

Solo
$49/mo
billed monthly
👤 1–2 reps
  • HubSpot native CRM card
  • All 6 signal types
  • Colmena Brain AI scoring
  • Hive View dashboard
  • Real-time signal feed
  • Up to 500 signals/month
  • Up to 2 reps
Get started →
Starter
$99/mo
billed monthly
👥 3–5 reps
  • Everything in Solo
  • Up to 2,000 signals/month
  • Up to 5 reps
  • Colmena alerts (email)
  • Email support
Get started →
Scale
$599/mo
billed monthly
👥 20+ reps
  • Everything in Growth
  • Unlimited signals & reps
  • 12 signal types (6 exclusive advanced types)
  • Full historical data export (CSV)
  • Priority email support · 24h SLA
Contact sales →

Connect your HubSpot portal — pick a plan and install in under 2 minutes.

Your reps are already
generating intelligence.

The question is whether your system captures it. Install Colmena from HubSpot Marketplace in one click and see your first Hive Score in under 10 minutes.

Listed on HubSpot Marketplace · Questions? contact.colmena@gmail.com